KEY WORDS THAT CONVERT

Discover the phrases chosen by the best salespeople to close more sales…

1. YOU. VOTE. YOUR TEAM.

Choose a turn of phrase that allows the prospect to project themselves. Help them imagine what your product will help them accomplish.

"Classic" salesman

Our users double their sales with our tool

Top performer

You could double your sales with our tool

2. BEST RETURNS. MOST CUSTOMERS. OPINION.

Use “social proof” to affirm your credibility and allow your prospects to be sure they are making the right choice. Positive reviews, references…

"Classic" salesman

Plus de 100 entreprises nous font déja confiance

Top performer

We have helped (( competitor company )) to double its double their sales in 2020. Here is their opinion on the solution.

3. SEE. TO TOUCH. HEAR.

“Seeing is believing. Use your prospects’ senses to explain complex topics.

"Classic" salesman

Let's start the demonstration... On the first page, you have different features...

Top performer

I will show you how our tool helps you find new contacts. You will see how effective it is.

4. BY EXAMPLE. IMAGINE. THIS MEANS.

Your prospects will appreciate getting the “big picture” of WHY and HOW. Tailor your approach so that they understand that you are about to provide an explanation to their questions.

"Classic" salesman

Our product analyzes your prospects' interactions with your email to help you prioritize your tasks.

Top performer

Imagine a tool that lets you know which prospect is most interested in your products. This means that you could focus only on the "hot" prospects.

5. OPPORTUNITY. PROBLEM. CHALLENGE. SOLUTION.

Position yourself as an expert by diagnosing the situation and then responding to it. Structure your approach as follows: DIAGNOSIS, SOLUTION, IMPACT.

Classic "salesman"

Our product can be used in different cases of use...

Commercial “classique”

You probably face many challenges specific to your industry. I would like to understand which of them is the most challenging for your teams. This would be the best way for me to propose you the most adapted solution.

BONUS

Our analysis also allowed us to identify the following keywords used by top salespeople:

  • Absolutely, Certainly, We can imagine that. (these keywords are effective because they affirm the prospect’s position)
  • Your prospect’s name (Who doesn’t like the sound of their own name?)
  • Fair (We all want that)
  • Successful (Pretty obvious..)
  • Partners, not customers (You maintain a partnership, while you sell to a customer)


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