20 May Prospecting French restaurants: know everything about this market?
With nearly 45,000 restaurants in France, the restaurant industry is one of the most represented professional sectors.
Access now to a qualified file with emails, phone numbers, addresses and more information on more than 1000 restaurants professionals in France:
On Oliverlist, we have several thousand verified contacts in the restaurant industry. But first of all, it is important to know the structure of this market, what are the professions, the most represented regions, the size of the companies, but also their reputation on the internet and their level of digitalization.
The source of our information on companies that we hold is particularly up-to-date since it comes directly from Google Maps and Google My Business, two applications linked to each other.
Indeed, on Google Maps you have free access to geolocalized information including millions of businesses that register themselves by creating a Google My Business account.
Today, the Google My Business account of a company is increasingly the first gateway to its website. Up-to-date information and positive customer reviews are becoming more than a must.
Distribution by profession
The restaurant industry is known to have an impressive amount of specialties.
However, on Google Maps, 95% of the establishments are named “Restaurant” only.
The remaining 5% are specialized restaurants and are named with a particularity. For example, 1% are “Sushi restaurants” and 1% are “Hamburger restaurants”.
Distribution by region
Regarding the geographical criteria, the Île-de-France region necessarily concentrates the vast majority of restaurants professionals with nearly 24%.
Logically, the Provence-Alpes-Côte d’Azur (14%) and Auvergne-Rhône-Alpes (11%) regions follow. Together, these three regions account for nearly 50% of restaurants professionals in France.
The restaurants industry being a very represented sector in France and accessible to the greatest number, it is logical that more than 94% of the companies have a staff of less than 10 individuals.
Medium-sized companies, i.e. with a workforce of between 10 and 50 people, represent nearly 4% of restaurants in France.
The rest represents less than 2% of the French restaurants market.
Ratings and comments from consumers or customers on Google are a fairly telling indicator of the level of digitalization of companies in a given territory. Indeed, even if this indicator is basically a way for consumers and future customers to get an idea of the quality of services provided by a company, this index is actually an important indicator of the level of awareness of the impact of digital on the business by a company.
In France, nearly 31% of restaurants have neither comments nor ratings on Google! This seems incredible, but it is the reality. This shows the delay in terms of digitalization that the sector knows, but more globally French companies.
Nearly 94% have satisfactory ratings between 4 and 5. Attention, despite appearances, this does not necessarily mean that 94% of restaurants are “Good” restaurants. This simply means that Google reviews are a must for a restaurant to attract customers.
Finally, only 3% of restaurants are bad performers and do not take care of their online reputation with a score between 1 and 3.
Many conclusions can be drawn about the French restaurants. However, we can observe a general trend. Restaurants in France are numerous, they are naturally located close to the inhabitants and therefore in the most populated regions. They are often small and take care about their Google Reviews.
If you want more information on this sector, dozens of filters will allow you to access millions of contacts of decision makers are available in unlimited on Oliverlist.com and free.