Oliverlist Agency uses its own custom-built CRM and sales outreach platform for all email marketing, LinkedIn, reporting, and booked meeting tracking. One of the most exciting features of the platform is our multi-variate testing, which makes it simply the best A/B testing platform on the planet. It uses variables for every aspect of the email (subject, greeting, opener, call-to-action (CTA), closer, and any other custom variable you may need) to dynamically test thousands of email variations to optimize for the perfect email messaging. This messaging can then be translated across other channels to optimize LinkedIn and cold calling scripts as well. Our AI for variable testing can also automatically turn off low performing variables to help optimize campaigns and improve results in less time. Additionally, all Oliverlist Agency clients receive a login to our platform to track goals, meetings, contacts, and all sales outreach activity. You can also sync data with your CRM to track Oliverlist Agency outreach inside your internal Salesforce environment or any other CRM using our Zapier connection.